As an International Business student at ESB Business School, you have the the chance to attend many interesting courses. One of them is the German “Marketing Research” lecture held by Prof. Dr. Gerd Nufer. This course combines marketing research theory directly with practical experience. Students get the opportunity to apply the theoretical knowledge gained during the lectures by carrying out a marketing research with a company of our choice. Not only the students benefit from this practical experience but also the companies as they receive free and fast consulting.
The whole process includes finding a company, building up a research question, creating a questionnaire, conducting a study, evaluating and interpreting the data, and in the end giving a presentation to the company, which includes consulting for the specific field of interest.
In Summer Semester 2015 four groups of around 5 students independently found companies
and completed a great and interesting marketing study with many helpful recommendations for the companies.
Two out of the four companies we were working with were Benz-Mode Café, a recently opened fashion boutique that combines shopping with gastronomy, and Wittel Optik, a long established optician located in the city centre of Reutlingen.
It was a great experience for us and hereby we would like to thank Benz-Mode Café and Wittel Optik for their help and support throughout the project and the great feedback.
Also we would like to thank Prof. Dr. Gerd Nufer who supported us during the whole marketing research project and whose lecture is highly reccomended to the upcoming students of the third semester.
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